ADIDAS HUG Trail
At the turn of the century,Adidas Innovation Team had created several subdivisions, among which: CLOSURE.
The CLOSURE dpt was missioned to imagine and craft lacing systems subtitutes.
The hug trail is one of them. We made our journey a bit risky to merge a laceless system to a demanding terrain TRAIL shoe.
The project finally found its way in running dept for an inline released triathlon specialty shoe.
PROJECT PARTNERS : M.Jones, A. Briant, E.Vardanega, A Vanin.