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ADIDAS HUG Trail

At the turn of the century,Adidas Innovation Team had created several subdivisions, among which: CLOSURE.

 

The CLOSURE dpt was missioned to imagine and craft lacing systems subtitutes.

 

The hug trail is one of them. We made our journey a bit risky to merge a laceless system to a demanding terrain TRAIL shoe.

 

The project finally found its way in running dept for an inline released triathlon specialty shoe.

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PROJECT PARTNERS : M.Jones, A. Briant, E.Vardanega, A Vanin.

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Bruno  Antonelli

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Strategy  I  Innovation  I  Design

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05 rue Henry Bordeaux

F-74 000 Annecy 

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phone +33 6 61 777 397

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mail bruno.antonelli@podstudio.fr

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