ABOUT ME

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BRUNO ANTONELLI

INDUSTRIAL DESIGNER

ONLY THE SUM OF DETAILS MATTERS !
My profile includes Disruptive Innovation, Change of Paradigm, Proven Solutions, Engineering and Manufacture ethic, industrial and new technology Challenges.

As far as I can remember, I have been first deeply interested in military uniforms colors, insignas and codes. 

At 12 years old I was emotionally struck by the sporting good industry and its productions, I decided to commit to help athletes in their quest to win, by influencing their outfit with an inclination for Footwear.

​30 years later I realised that athletes are not only the ones acting on sport events but potentially everybody everyday and everywhere.

I spent the last 16 years of my practice serving several major companies by learning, best practicing and innovating for making together, with my successive team partners, the daily performer's tools.​ These years of practices helped me to create an unique methodology based on a large discontinued inspiration databank born in 1984. A methodology called over the years : The entire world works for me.

MAKING A DIFFERENCE

​I believe now in the transmission, with accuracy, of the learned processes to my current and future partners.

The expression of my practice happens through the in-depth knowledge of the surrounding professions.

 

This last point is key to a partnership success, it opens the scope of realization by turning quickly creativity into feasibility. 

 

The Aim of being decisive, freed from pointless talks and delayed decisions gave birth to PODSTUDIO and its main services facets.

​​DESIGN, BY UNDERSTANDING FUNCTION, PROVOKES INTENTIONS AND PROVIDES INVENTIONS.

footwear design shoes head adidas wilson fila foost milemil borg decathlon concave tecnica salomon kipsta running tennis weightlifting football soccer

hiking trekking trail track and field ball brazuca predator tunit f50 dassler rush pro 2 glide x scream outdoor pattern pattent1